Save, Organize, and Remember Instagram Posts and Reels

• Mobile share sheet: from the Instagram app on your phone, tap share and choose Recall, or paste the link into the Recall app. If you don't see Recall in the share sheet the first time, tap More to find it, where you can enable it for next time. Get Recall on the App Store or Google Play.
• Paste the URL: copy the link to a post or Reel and paste it into Recall.
• Browser extension: while reading on Instagram in your browser, save the post in one click without leaving the page. Install it for Chrome or Firefox.

This is where Recall beats Instagram’s own saves. Instead of one endless grid, you get organized collections.

• Automatic tagging: Recall reads the post and tags it by topic, so it lands in the right place without any effort.
• Your own tags: add tags that match your life, like recipes, fitness, travel, or home.
• Topic collections: over time, everything you save on a theme sits together, so your saved recipes are actually a recipe collection. Learn more in Tagging.

Example: You tag five saved Reels recipes. Open that tag and you have your own searchable cookbook, instead of hunting through hundreds of unrelated saves.

For Reels and posts with real substance, chat helps you pull out what you need.

• Chat with the post: ask things like “what are the ingredients?” or “what are the steps in this routine?” Answers are grounded in what you saved.
• Chat across everything: open global chat in the left panel by clicking the AI icon, then @ mention a tag to ask a question across every post, article, and note you've saved on a topic at once. See global chat.
• Capture your own notes: add a note to the card, like a tweak you want to make to a recipe.

Example: You saved several workout Reels. You ask across them, “build me a simple weekly routine from these,” and get a plan drawn from the ones you saved.

Saving a post only helps if you can find it again. Recall makes everything you save searchable and brings it back when it’s relevant.

• Search: find any saved post or Reel with natural language, months after you saved it.
• Augmented Browsing: related saves come back to you as you browse the web, reconnecting you with ideas you'd saved and forgotten. See Augmented Browsing.
• Browse by tag: open a topic tag and see every post, article, and note you've saved on that subject in one place.

Example: Planning a trip, you search “Lisbon” and pull up the café Reel, the neighborhood post, and the packing tip you’d each saved months apart.

Instead of sitting in isolation, saved posts join a growing web of ideas across everything you’ve saved.

• Automatic connections: Recall links each post to related content you've already saved, with no work on your part. A recipe Reel links itself to a cooking article and a note you saved on the same cuisine.
• Your own connections: want to go further? You can create connections by hand to capture a link only you would see, tying post to a specific plan or project, like a trip or a fitness goal. See Connect Content. It's entirely optional.
• See it visually: explore how everything fits together in the Knowledge Graph, or learn more in Connect Content.

Example: You save Instagram Reels, a few articles, and notes while planning a kitchen renovation. Without linking anything by hand, Recall connects them around the project, so the whole vision is in one place.